{"id":577,"date":"2025-06-02T18:31:45","date_gmt":"2025-06-02T18:31:45","guid":{"rendered":"https:\/\/tcap.blog\/?p=577"},"modified":"2025-06-02T18:31:46","modified_gmt":"2025-06-02T18:31:46","slug":"cummins-confidential-investors-and-the-world-still-waiting-for-sorry","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/06\/02\/cummins-confidential-investors-and-the-world-still-waiting-for-sorry\/","title":{"rendered":"Cummins Confidential : Investors and the World Still Waiting for “Sorry”"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

There are times when a simple word can stop the rot. When reputational wounds fester not from the act itself, but from the response. Cummins’ statement following the record-breaking $1.675 billion emissions settlement was many things: legally crafted, technically neutral, studiously bland. But it wasn\u2019t an apology.<\/p>\n\n\n\n

No wrongdoing admitted. No bad faith conceded. No regret expressed. Just a quiet attempt to move on.<\/p>\n\n\n\n

The world noticed.<\/p>\n\n\n\n

Investors saw a crisis without contrition. A company eager to put a scandal in the rear-view mirror without glancing at those it may have wronged. Customers, suppliers, and even prospective partners took note. Some, reportedly, began to ask questions.<\/p>\n\n\n\n

Here’s what Cummins said, verbatim:<\/p>\n\n\n\n

\n

“Cummins has seen no evidence that anyone acted in bad faith and does not admit wrongdoing.”<\/p>\n<\/blockquote>\n\n\n\n

That was it. One of the largest emissions-related fines in history, and not a single syllable of remorse.<\/p>\n\n\n\n

Let\u2019s be clear: apologies aren\u2019t about guilt. They\u2019re about leadership. When Toyota faced safety recalls, it apologised. When Johnson & Johnson weathered the Tylenol crisis, it led with humility. These companies understood that markets forgive missteps, but not stonewalling.<\/p>\n\n\n\n

Cummins, by contrast, is playing it cool. But cool is cold, and cold is costly. On Monday alone, the company saw nearly a billion dollars shaved off its market cap in early trading. Whispers of big tech partners conducting due diligence? They don\u2019t play well with unresolved reputational risk.<\/p>\n\n\n\n

Investors aren\u2019t just looking at the emissions. They\u2019re looking at the culture.<\/p>\n\n\n\n

The silence is beginning to speak volumes.<\/p>\n\n\n\n

If Cummins wants to steady the ship, rebuild trust, and keep high-profile partnerships alive, it doesn\u2019t need another round of boilerplate. It needs a simple, strategic, human response.<\/p>\n\n\n\n

It needs to say sorry.<\/p>\n\n\n\n

Because right now, the world is still waiting.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Lee Thompson – Founder, The Cummins Accountability Project<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There are times when a simple word can stop the rot. 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