{"id":2562,"date":"2025-11-11T16:57:09","date_gmt":"2025-11-11T16:57:09","guid":{"rendered":"https:\/\/tcap.blog\/?p=2562"},"modified":"2025-11-11T16:57:12","modified_gmt":"2025-11-11T16:57:12","slug":"cummins-confidential-house-november-11th-inclusivity-bingo","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/11\/11\/cummins-confidential-house-november-11th-inclusivity-bingo\/","title":{"rendered":"Cummins Confidential : “HOUSE” – November 11th Inclusivity Bingo"},"content":{"rendered":"\n
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It\u2019s 11 November, and instead of shutting the fuck up for a day, Cummins drops another \u201cLife at the Company\u201d spectacle. This time it\u2019s the full bingo card: veteran, woman, Black, remote worker, diversity role, integrity quote, and volunteer-hours garnish. Aisha M. \u2013 talented, decorated, and now weaponised as a brand. Every Remembrance Day they do this. Wrap the flag around the logo and call it tribute. It\u2019s not remembrance. It\u2019s repulsive theatre \u2013 the kind that sells engines.<\/p>\n\n\n\n

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Weaponising Identity<\/strong><\/h2>\n\n\n\n

Here\u2019s the trick. Pick someone unimpeachable \u2013 a Black woman veteran \u2013 and make her the poster child. That way, anyone who dares to question the timing or the motive can be painted as heartless. It\u2019s not inclusion; it\u2019s insulation. Aisha\u2019s real life becomes body armour for a company that\u2019s spent the year choking out diesel fumes and dividends. She served her country. Cummins uses her to serve spin.<\/p>\n\n\n\n

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The Remembrance Grift<\/strong><\/h2>\n\n\n\n

Silence at eleven, self-promotion at twelve. A day meant for reflection twisted into another marketing funnel. There\u2019s no shame in this machine \u2013 just an endless hum of engines and HR adjectives. You can almost hear the PR team high-fiving in Columbus, giddy that they\u2019ve hit every demographic in one shot.<\/p>\n\n\n\n

Lest we forget, this isn\u2019t the first time Cummins has mined Remembrance for optics. Years ago they sacked ex-soldier Simon Sunderland<\/strong> upon return from Afghanistan – detailed previously by TCAP – a man later reinstated by tribunal. Now it’s all poppies and hashtags about honour. The hypocrisy writes itself \u2013 they talk about \u201csupporting veterans\u201d while their history proves otherwise. Different year, same rot. Same abhorrent timing.<\/p>\n\n\n\n

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Aisha Deserves Better<\/strong><\/h2>\n\n\n\n

Let\u2019s be clear \u2013 Aisha\u2019s story is powerful. She built a career on service, discipline and purpose. But on this day, her story isn\u2019t hers anymore; it\u2019s theirs. She\u2019s been folded into the propaganda brochure. You can\u2019t help but wonder if she knows how cynically she\u2019s being used \u2013 as a human shield, a moral alibi, a poster for \u201cvalues\u201d that vanish the moment a camera\u2019s off.<\/p>\n\n\n\n

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Integrity<\/strong>? Fuck Off, Mate<\/h2>\n\n\n\n

\u201cIntegrity is doing what you say you will do\u201d. That\u2019s the quote. From a company that\u2019s lied to regulators, cooked engines, and still powers half the data centres belching out emissions. If this is integrity, then words have officially died of exhaustion.<\/p>\n\n\n\n

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The Pattern Never Breaks<\/strong><\/h2>\n\n\n\n

It\u2019s always the same: PR drops timed to holidays, virtues borrowed from real people, and a total absence of self-awareness. Diesel still pays the bills, Accelera still bleeds money, and their idea of progress is to rename the same combustion and call it HELM. Cummins doesn\u2019t honour service \u2013 it consumes it. Every year. Every November.<\/p>\n\n\n\n

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The Verdict<\/strong><\/h2>\n\n\n\n

This isn\u2019t remembrance. It\u2019s brand necromancy \u2013 using the dead to sell the living a lie. Aisha\u2019s name deserves better. The day deserves better. And if Cummins wants to talk about honour, maybe start by shutting the fuck up for one day and letting silence mean something again.<\/p>\n\n\n\n

Lee Thompson \u2013 Founder, The Cummins Accountability Project<\/em><\/strong><\/p>\n\n\n\n

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Sources<\/strong><\/h3>\n\n\n\n